Compare Hallmark Cards's knowledge management strategy with Brighham & Women Hospital's. Discuss their similarities and differences. Also discuss why the differences.
They were similar in that both businesses engaged in methods that encouraged the sharing of knowledge; whether it be sharing information between coworkers or keeping up with the newest medical technologies.
They were different I think in how they used the knowledge. While Brigham & Women’s were focused on creating JIT delivery, Hallmark didn’t need the knowledge in an “urgent” sense, but they needed it to be correct. I believe this difference is due to the nature of the business. In a hospital setting, I could see why you would quickly need information on a patient or medicine. With Hallmark, however, the information can be collected over time in an online community and be used for future and current products.
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