Use an example to discuss the importance of active participation in a community of practice (CoP). Discuss the pros and cons of online CoP vs. offline (traditional) CoP.
Suppose a business creates a CoP to facilitate knowledge creation, transfer, and sharing. However, the business does nothing to motivate the employees to participate. No incentives are given, no encouragement is given, and no higher-ups are involved in this process. You’ve not only set yourself up for failure, but you have also allowed another company to potentially take your market share. Management has to actively motivate the participants in these CoPs in order to reap the whole benefit.
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